Your social media profiles have pretty much become your storefront – a digital storefront if you will. Time to spruce up your displays and maybe change your colour scheme for a new season, right? 😉
As you know LinkedIn is my favourite B2B platform, so this will be the one that I focus on the most, however, many of these points are relevant to other platforms as well.
Why are these items so important? Simple, because this is one of the first things that anybody will see, for example when they are looking at connection requests that they have received - you see only three things – name, headline, and picture. This is the first step to making contact.
Do keep improving and updating your profile, your content, and your interactions. If you think what the challenges are that your customers or potential customers are facing, this will help you to create what they need – think like your customer and deliver what they need to them.
If you achieve a new milestone, or perhaps an accolade, make sure to add that to your profiles. Update your profile pictures and headers every so often, as, movement and activity on your profile show that you are actively around, that you are still there and are still available, should someone need to reach out to you.
Keep posting your content as we have discussed in previous blogs, as well as engaging on potential leads’ content as well, liking and commenting if you find the piece thought-provoking or relevant, and just be interesting and most importantly - be engaging. Basically, be you…
Do connect with me on LinkedIn to see what I get up to!
Every Wednesday at 5 pm I will be hosting a [email protected] where we continue the social selling conversation. For inspiration and motivation follow me @shelleywaltersinc on Instagram and finally for B2B social selling conversations follow me on LinkedIn @Shelley_Walters
We would like to acknowledge Sean Roberts from Ensono for his contributions and insights into the creation of this series.