So, what do we what wear when we are presenting online to our clients? When we started working from home earlier this year, all of us were thrust into video meetings, regardless of how we felt about being on camera – and unfortunately for most of us we also don't have the benefit of a hair and makeup crew like most newsreaders and TV presenters do! So, how can we ensure that we look great on video?
Should you be formal or informal? Should you just do business at the top and pajamas at the bottom? Whatever your vibe may be, remember that ultimately how you look on camera is going to be interpreted as a sign of how professional you are to your potential, and current clients.
It may not be fair, and it may not be accurate, but human beings are looking for signs of credibility and trustworthiness, and often wardrobe is one of the ways in which we come to this judgment.
I always say dress well, as dressing well is also a form of respect – and as in a face to face meeting...
A recent survey conducted by Corporate Executive Board (CEB) shows that when B2B buyers were asked what caused them to repeat buy from an organization, 53 % of the reason that they buy and buy again is because of the sales experience.
Another current survey done by Sales Force showed that 50% of companies stopped buying from their supplier because their competitor provided a better experience. That is right, you read that correctly, they lost existing customers because a competitor offered a better sales experience.
That loss of customers, while entirely unnecessary, can be avoided by anyone who is willing to make the effort to provide a seamless sales experience, and with sales now being online and digital – the playing field is becoming even more level than it has been in recent years.
However, if we hope to excel in this area, we must first understand the challenges, and determine how we will respond to these challenges. Our response to these buying and selling...